on demand tv

Paraphrased from an email from Janice to the commgrad listserv: Here “is an NPR link to Talk of the Nation piece titled: The Changing Face of Television from Wed 11/15/05.
[An i]nteresting discussion about
*new delivery of television programs (paying for advertiser supported tv content through on demand) and
*the relationship between advertisers, broadcasters and consumers within a changing media environment.
*a TV exec saying that TVs primary work is selling audiences, and
*discussion of whether audiences will be willing to accept advertising in content they pay for (no discussion of product placement).

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