Martin and Gentry use only Festinger’s Social Comparison theory to describe the influence of marketing in the media, but I’d wager that Schutz’ Interpersonal Needs theory also has relevance.
doing something different with language
Martin and Gentry use only Festinger’s Social Comparison theory to describe the influence of marketing in the media, but I’d wager that Schutz’ Interpersonal Needs theory also has relevance.