Isenberg School of Management

University of Massachusetts Amherst

Organizational Strategy

Creative Community Co-Construction

Tooling around Nantucket over New Year’s weekend, I was struck by the sense of place evident in the care given to the landscape, not to mention our host’s keen interest in birding – a demonstrably popular island activity. Twin ethics of conservation and continuation, combined with a robust sense of humor, reminded me of the work of Dr Arturo Osorio, whose dissertation defense explored the intersection of economic geography, economic sociology, and strategic management as a town re-creates itself as a community of and for artists, composed of members who utilize local resources to co-construct themselves as a creative class.[1]

Finding_ArtLooking at a place (Easthampton, MA) through an integrated analytical lens, Dr Osorio applied a collaborative multi-firm network theory[2] in which relationships are interdependent with the environment (conceived broadly) and the environment (including the embedded and implicit relationships) is inseparable from any given company, firm, or business. This fluid and dynamic model disallows sharp divisions between, for instance, “the company” and “the market,” or “employees” and “residents” and those whose physical residence is beyond town lines but whose livelihood is firmly founded within the community. While organizations are purpose-driven, the core economic transactions are deeply social – interpersonal, cognitive, cultural, and political. All of the activities of a company and the community that hosts it are intricately intertwined.

Dr Arturo Osorio refines Florida’s popular “creative class” model from its static premises, turning the notion of a creative class from a thing (an aggregation of people who fit required characteristics and are rather singularly motivated) to an on-going, interactive, socially-dynamic “process whose potential emergence may or may not be sustained over time.” Osorio pulled an audience of seventeen on a late fall day to listen to him tell a tale of a town where personal actions and associations coalesced into creative class organizing that generated a range of positive consequences for the community that continues, today, to feed back into organizing and interpersonal/professional community ties.

Choosing to contribute to a place

The most interesting point that I found in Dr Arturo Osorio’s dissertation defense was a question his results raised about why people may tend to identify themselves more on the basis of language than of the place where they live. Such as speaking Spanish, for instance, rather than English. The matter came up in relation to limits on extending Dr Osorio’s findings to more urban, mixed areas, although it caused me to wonder about rates of bi- and multilingualism in/around Easthampton.  Language fluency is a separate indicator than skills – Easthampton has above average concentrations of people with skills that are recognized as creative regardless of industry, as well as an above average concentration of people with skills that are used in industries recognized as cultural or creative. I wonder if diversity of language can contribute to creativity? What Dr Osorio studied are the interrelationships of skilled people who consciously grew a creative culture by recognizing and validating the various skills everyone had to contribute, and interweaving them into a strong and vibrant economic community.

Unfolding_of_a_Creative_ClassDr Osorio supplements Florida’s depiction of the creative class, which has come in for its own share of criticism. Florida describes the creative class through a lens akin to the hard sciences, as a concrete thing composed of particular elements which, if put together according to the right equation will reliably reproduce the desired end result. Osorio’s view is more nuanced, recognizing the role of variation and emergence in modes of self-organization when elements catalyze in ways that are not necessarily predictable. Because Osorio is focused on the combination of social factors along with economic factors, he is able to highlight the ways in which individuals can cohere positive socioeconomic changes in specific civic locations over measurable spans of time.

“It takes a community to build a creative class”

~ Dr Arturo Osorio

Dr Osorio conducted an extensive participatory ethnography and a complex social network analysis to demonstrate the relationships among narrowly-defined cultural groupings and broadly-defined socioeconomic structures.  The sociality is not always visible, but operates nonetheless. While the generic public is presented with the closed doors of artists at work, the artists themselves engage each other vigorously on all manner of concerns, including finding common cause and mutual gain with other community groups, such as persons with disabilities. As one might expect, the closest relationships are formed on the basis of homophily – emotional affinities, shared values and perspectives on issues of mutual concern, and enjoyment of similar kinds of people and events.

DSCN0336 But, a crucial element in generating a creative class, artists in Easthampton reached out beyond these most comforting relationships to learn about the needs and concerns of different artists and other community members in diverse affinity groups. Then they all consciously used this knowledge to proactively strike up alliances and strategize agreements to satisfy everyone’s desire to live/work in a community that promotes their individual, independent ability to be a certain kind of person. One of the novel discoveries of Dr Osorio’s work is that the key question in Easthampton’s successful transformation from an old mill town to a thriving artistic community is that the key question motivating collaboration was not “Where do we want to go,” but rather, “Who do we want to be?”

The process was not free of conflict or contradiction, however the influence of the artists (a widely-inclusive category in Osorio’s frame) on the economy and standard-of-living in Easthampton is proving to be resilient and sustainable, because – as an organizational process – it was always ground-up, involving multiple instances of grassroots, indigenous effort that culminated in a process that, in retrospect, can be identified by normal science.  Dr Osorio calls it “a fragile plural phenomenon” in order to emphasize both the inherent organic quality of self-organization as well as the necessity of continuous nurturance and commitment if the collective benefits are to be retained over the long term. This can conceivably happen if town planners traditionalize the collaborative approach to problem-solving that has characterized the rise of Easthampton’s creative class to date.

Sound utopian?

Mutually_Co-constructing_processesWell, it is a small town in Western Massachusetts rather than a massive urban area.  “The Planning Dept is two people,” explains Osorio, who are “doing mediation not planning.” They accomplish so much, so effectively, “not through dictating policies but by addressing specific problems and issues as they arise and working them through collaboratively – which [is what] generates policy.”  Can this model be extended? I guess those are the experiments we all are waiting for.  Dr Osorio affirms, “…[creative class] cohesion can only be reached, not by dictatorship but by communication.”  An important question is the extent to which western Massachusetts is unique: few other places will meet similar contextual criteria that define this region (such as the proximity of several elite colleges, museums, historical/traditional work in the arts, etc).

As the committee hurled questions at Dr Osorio, DSCN0341_2it became apparent how momentous is the potential in his work. His chair commented on “the open-endness of what you’re doing” – a comment clarified by Daphne, another Management graduate student: “The ‘creative class’ is an empty signifier, you can fill it up in different ways.” This rather blows Richard Florida out of the water (IMHO). Instead of a precise configuration of ascribed statuses available mainly to the elite and those brilliant few from historically disenfranchised groups who manage to thread the needle and arrive in the top ranks, Osorio brings membership in the creative class within reach of all of us.  We just have to decide to begin working with each other, in specific and targeted ways that are rooted, anchored, and otherwise defined by a real physical place.  This may mean facing down racial antagonisms and divisions constituted by language/identity difference and infrastructural oppression. Dr Osorio’s dissertation research suggests the bridge is to build value and meaning into the physical, geographic place where you live or work.


[1] Richard Florida, 2007 also Gibson & Kong, 2005:542

[2] Miles, Snow & Miles 2005

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Albuquerque, New Mexico

Albuquerque Sky

As the plane taxied from the gate in Dallas/Fort Worth to takeoff en route to Albuquerque last Friday, the sunset evoked Mom’s favorite landscape. As my brother said, mom found her peace here. Missing Frontier Restauranther these past few months has been odd, a sensation I rarely felt: I don’t recall experiencing homesickness, our bond just wasn’t like that. The intimacy of our relationship grew gradually over the years, culminating in a slow summer full of sweetness followed by a precipitous ten-day dive.

Decades ago, inspired by some radical crip friends of mine (notably Mary Frances, and one or two others) and motivated by a penchant for creative fiddling, Mom had wanted me to apply for a patent on her over-the-shoulder bag that allows for the equal distribution of weight to the front and back. At the time, I was as intimidated by the process as she was, and it wasn’t too long before somewhat similar designs began to appear on the mass market.  I always felt that I had missed that moment for her; a regret that I carried even before she died. But otherwise there are relatively few, a tribute, I believe, to her insistence in carrying forth her mother’s ethic of not imposing on her children. At least, that is how Mom explained, in her last coherent conversation with me, the hands-off approach to parenting that was a source of angst for much of my life.

wood in snowNow, in retrospect, I discover depths of dimensionality that were obscure to me while she was alive, such as her singing with the New Mexico Women’s Chorus.  It was a bold move for mom to branch out from choral singing with church groups to join a group composed mainly of lesbians, whose eclectic choices of material ranges rather far afield from the Christian hymnal. As George said in the Chorus’ tribute to mom, “Elaine always tolerated our choices,” elicited a low rumble of appreciative laughter from the audience who had just been regaled with such numbers as the “Menstrual Tango” (by Jamie Anderson, this was Sangria Girl’s favorite), “The Lesbian Second Date Moving Service” (David Maddux), and a liberal adaptation of Paul McCartney’s “(Now) I’m 64.”

Reciprocal Tolerance

It is probably unwise to dwell too much on what an odd bird my mom was.  “I know she was awkward,” I told one member of the chorus. She responded, “That’s a good way to put it.” Then she told me how Mom often came to rehearsal with her own mini-electric keyboard, which she played according to some logic that had nothing to do with the numbers being practiced by the chorus.  “Everyone remembers her for that!” Oh boy. I couldn’t help but wonder at potential parallels: how often am I plinking away at my own tune at the edges of some group who’s trying hard not to let the annoyance get to them?! But Mom was usually responsive to feedback (hopefully me too!), and she brought interesting music from her background for the group to consider.

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I can’t imagine Mom acting in any of the skits. That would have been something to see!  But it seems she did break out and display her independence every now and then. “If she liked a different part, she just sang that one.”   The most common adjective used to describe her was quirky.  “She had her quirks, but then we all do,” one of the Directors told me. “That’s alright,” Emilio observed. “People remember odd people.” Some people really did click with her, and several appreciated that I had come to share, vicariously, in that part of Mom still reverberating in the rhythms of this vital community.  “I appreciated her sense of social justice,” a public school teacher told me, “she was always bringing me articles from Teaching Tolerance. It was her way of learning and passing it on.”

Singing for our Lives

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There were several numbers that really got to me.  The whole trip was emotional, of course, although I had not anticipated when, where, or how the grieving would strike: such as walking off the plane into an airport with no mom to greet me. Still, the loss was compensated for by an incredible sense of gain. This group of women whom I had only heard about in the barest sketch from Mom welcomed and embraced me – just as they had done, for several years, with Mom herself.  Living the talk, sharing the walk.

The chorus had chosen a beautiful song by Jane Siberry to dedicate to Mom, Calling All Angels. On the night of the performance however, a few soloists were ill and they weren’t able to sing this one.  Luckily I had heard it during rehearsal the night before. I was surprised at the first point that caught me in the throat during the concert. I have always enjoyed Dar Williams, but I don’t think I’d ever carefully listened to the lyrics of When I was a boy. The last stanza makes a surprising shift, from a woman’s gender assertions to a man insisting “when I was a girl,” and then recalling moments he had shared with his mother.  My brother leapt immediately to mind. You were there, Rich, in all the ways that matter, during childhood and now.

The last stanza of the song, May I Suggest, rendered by soloist Kathy Morris , also brought tears to my eyes. The wonderful thing that I have always experienced at both gay men’s and women’s choruses is the mix of humor and poignancy about real life.  So, while one of the Directors earned a posterboard advertisement – “Director Needs 1st Date” – from a helpful DSCN0540 member of the chorus, another member’s boss snapped photos of her in pap exam stirrups while she bewailed the rigors of maintaining the reproductive organs (”Women’s Health Medley” by Lisa Koch). I don’t think too many other members of the audience were crying in-between laughing, but there is a spirit of communality that can be felt when everyone is simply paying close attention – it generates a force invigorating the mix of joy and pain we all experience while living these, our precious and irreplaceable lives.

In lieu of the planned dedication number, Mom got the whole concert dedicated to her before the final song, an original piece by Director Liz Lopez, “I Remember Falling.” I am hopeful the audio-recording comes out because it is quite a beautiful piece. And then, according to tradition, the New Mexico Women’s Chorus closed by inviting the audience to join in the singing of a popular civil rights anthem:

We are a gentle angry people, and we are singing, singing for our lives.”

Thanks Mom, for singing with and for us.

Popularity: 22% [?]

Nantucket Island

Due to winter weather, it took us more than nine hours to make I-195 Eastthe drive from New York City to Hyannis. As it happened, at least one of us (STFU) understood the need to be on Nantucket for New Year’s Eve, because such an opportunity truly doesn’t happen too often in a lifetime.  So we managed the drive, caught the fast ferry and arrived to a full panorama of downtown lights only 12 hours after departure. We enjoyed a midnight meal, plenty of good cheer, and a long leisurely sleep to usher in the new year.

Nearly all of the “new year” accounts I have read express relief for the change of year and also for the turning of the decade. Only one suggests that the future may be worse than the past. Daniel Gilbert writes in a NYTimes Op-Ed, “Ours may be the last generation of Americans to suffer for return — to remember events that took place when place still mattered.”

How place still matters

Optimism is reputed to be a survival trait; humor even more basic. I witnessed both in abundance at Nantucket’s annual Audubon bird count meeting on the evening of New Year’s Day. More than thirty serious birders gathered at the UMass-Boston Field Station to report tallies of birds sighted by volunteers who spent the entire day outdoors, scanning island skies, thickets, and beaches for hints of wing. I hardly qualify as even a novice birder, so the sense I make of what I heard is certainly suspect…nonetheless, as I listened to the rote calling out of bird-names and the response in numbers from each designated area’s representative, my attention was captured by the reactions of these hardy experts. An image began to emerge in my mind of an incredible ecosystem of avian life – I would love to see an accurate animation of bird flows over time, specific to geographic regions and types of bird. It would be beautiful, I’m sure. And alarming.

The concern with place presented by Gilbert has to do with the human ability to fix memories. As individualized shops give over, increasingly, to chain stores promising the same product everywhere, the ability to associate key events with particular places anywhere becomes blurred. We will still remember, he says, but in a displaced fashion:  “… reliving experiences that are located in time but dislocated in space. ” At the bird meeting, someone asked, “When’s the last year we had a bobwhite?” “I keep hoping,” was the scorekeeper’s reply, while someone else answered, “Thirty years.”  It looks like their range is typically south of Massachusetts, although bobwhites have been common here in summer. I was surprised by how many summer birds are in the count, such as 2,328 American Robins! Imagine the double shock when someone commented, “A little lean, that!” and another echoed, “It’s got to be low.”

“Anyone hear a fish crow today?” “No.” “Well said.”

I am sure I missed many jokes whose point was based on insider ornithological knowledge. There were more birds named that I have never heard of (especially varieties of ducks and gulls) than those I know I’ve seen, but I was pleased to be familiar with a bunch of songbirds, woodpeckers, and hawks. More than half of the reported bird counts did not inspire commentary one way or the other. Either the numbers were in the range to be expected, or whatever change was apparent did not warrant verbal exchange. Sometimes there was an audible sigh, or a slight deepening of silence. But most of the banter was intended to keep the mood light and you wouldn’t know (unless you know) that there may be cause for concern. Besides, some of the counts were higher than anticipated – evidence of adaptation that will yield its result only as changes (whether of climate or development) continue to unfold.

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Note: this is not a full account of all
reported birds, only those to which
there was active response
from the birders.

There was “a pile” of black ducks (596), and a “crapload” of coots (@41?). I know there’s quite a developed scientific vocabulary for these things, so I checked technical terms for groups of specific birds. Nope. I was relieved – the whole meeting would not be conducted in jargon I couldn’t understand! “Crapload” would come between a covey of grouse, partridges, ptarmigans or quail and a deceit of lapwings. And “pile” is missing between a peep of chickens and a pitying of turtle doves. Isn’t language marvy?! There were 19 harlequins (”Wow! Nice count!”), and 24 gadwalls (”Holy cow”), but the Old Squaws seemed to have disappeared. “There was no flight this morning – that was weird.” “There were more than 22,000 over Barnstable the other day, where did they go?” “What?! Have you been drinking again??” “That’ll get ‘em wondering.” “They’re somewhere, we just don’t know where.”

Good news first

There were 190 Lesser BlackBacked Gulls. “Is that a record high?” “First time we’ve had that.” “It’s pretty phenomenal.” “It’s up there!”  Seven Hairy Woodpeckers were spotted: “that’s of a lot of them, a lot for us,” and 91 Flickers: “Seems like a good flicker year.” There were also “a lot of crows here today” (704), and another potential high: 1,026 chicadees. Eleven golden-crowned kinglets. “That’s amazing; they’re kinda scarce.” Someone saw a tundra swan: “Who is that guy?!”

A murmur greeted the single viewing of a pied-billed grebe, “a rarie” and “good count” for the 46 hornbilled grebes. One bittern: “Wooo, nice.” Eighteen Great Blue Herons was exciting (”Wow!”) There were six blackbelly plovers and a single snipe, “Good job,” and one Glaucus: “Way to go! Thank you!” Two dovekeys were seen, “Yea!” “Exciting!” “So dramatic!” and 252 Razorbills, “Wow!” “Whew!” “Woohoo!” “Sweet!” for seven seen Barn Owls, and another “whoo” for the single Longspur. And so it went, for about an hour, with these highs punctuated by lows intermixed with unremarkable counts in a syncopated rhythm larger than all of us.

Not such good news

DSCN0492Not a single killdeer, a fact greeted with a low groan followed by a few seconds of silence. At the news of only three Black Legged Kittywegs, there was a sharp, collective intake of breath. A bird whose name I missed had a very low count: “That’s pretty puny. Horrible.” No ringnecked pheasants had been seen: “Bummer. There are some around.” It was “too much to ask for” a blue wing shoveler, although there was a sole pine warbler: “Good job, they’re scarce this year.” No pippins. “Just thought I’d ask.” There was a veritable protest when no one reported a Kestral. “Ahhhhh!” “I thought we had one!” “It was a rumor.” “Who started that one?!”  Thirty-six redtail hawks, however, was “not so bad.” Overall though, “the songbirds are not strong. This is really weird. Songbirds are really down this year.”  Seven towhees. “That’s low too, isn’t it.” Field sparrow? No. “Oh, just checking.” Eleven savannah sparrows: “Really crummy.”

About halfway through the meeting, the group had a moment on the edge… there was an eider of a type I didn’t catch but the question was posed, “King or Queen or One Who Wasn’t Sure?” [Seen at the museum the next day: 'Captain, the lad's a girl!' about a sailor who fooled the crew for eight months until she became sick.] Meanwhile,”We had a bird we think’s a hybrid,” regarding which they decided to count “1/2 of each.” Clearly, evidence of a natural drama is discernible between the lines of these birder’s spare and functional statements and dry humor.

Signs of Change

Erosion of the island has been occurring at an increasing annual rate for the past several years. Houses have been lost to the sea; others have been relocated to their innermost property line in order to persist as long as possible. Scientists suggest that within 600 years, Nantucket and Martha’s Vineyard both might be gone. Birds will find other habitats, of course. Unless they lose elements of native habitat required for survival. See “Life in the Boundary Layer” for a taste of what some of these elements might be.

The Gillmont? “Going once, going twice….count week.” It took me a few follow-up questions to understand the system.  The “week” of the official bird count is centered on a region’s chosen date.  For Nantucket this is January 1, which means the full week for the official, annual birdcount is December 29 to January 4, but because this is an inexact poll, bird species seen during the three days before and after count week can be added to the final tally. Last year, there were 134 species in the literal count and 142 with the additional days before-and-after. This year, so far, only 117 species have been counted during the official week, with another 8 that were seen in the three days prior to the start of the official week, that’s 125 total. If no additional species are seen before January 7th, the overall species count will be down by 17.

The Faraway Place

Despite the zero count for Tufted Ducks, “I feel in my bones there is one here. Stay on your toes.” Zero Egrets inspired a pun, “No regrets,” which got quite a chuckle, “It’s so late,” apologized the scorekeeper. No Common Mergansers drew a whistle (of dismay?) and the absence of Ruddy Ducks (”Uh oh”) led to, “We know what we’re looking for tomorrow.” As with many things in life, much comes down to being present at the “right time, right place” in order to see (as did one lucky soul) a Short-Eared Owl.

There will be a tomorrow. As these birders showed me – reinforcing life lessons from friends – how we get there (enduring the weather, teasing each other, sharing passions), and what we make of it once we arrive, is up to us.

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