We’re into the second week

We’re into the second week of courses now. The division of labor between me and [the FP] in the online education class points not only to our areas of expertise, but to essential personality differences. She’s done a huge amount of work on the relationship end (responding in depth to student introductions), and I’ve done the more structural stuff (trying to clarify expectations around assignments and performance). It highlights to me that my connections with people come through joint engagement with a certain task (which could be anything we’re mutually interested in), whereas [the FP] connects with people first, and uses that connection to facilitate the task. Our styles are almost opposite in this way. This may have a lot to do with our chosen audiences too &emdash; [the FP] moves between high school and college, but I have only taught at the college level. Certainly the age group one is working with requires different sets of skills.

The writing class at UMass is going well, I think. My pace is slower – more measured -than last fall. Hopefully this will facilitate more reflection and engagement with the writing process than the frenetic energy I brought before.

In my Global Culture and Communication course, we’re reading The Global Media: The New Missionaries of Corporate Capitalism by Herman and McChesney. The authors show how advertising (by advertisers &emdash; notably transnational corporations) has come to manipulate, dominant, and control the content of global media, ever pushing towards entertainment instead of ‘public service’ engagement (which could lead to intelligent debate about large trends such as the spread of corporate capitalism). The ‘dominance of advertiser interests under conditions of advanced technology’ makes it possible for advertisers and the media to segregate people by income class, allowing concentrated service to the affluenct and in the process creating ‘the electronic equivalent of gated communities.’ Instead of unifying, the advertising regime divides’ (p. 142, referencing Turow). Because sex and violence sells internationally (no language translation issues), it is pervasive. Any commitment to the welfare of children is clearly only rhetorical: “Half of primetime dramatic characters engage in violence and about 10 percent kill, as they have done since 1967. Children’s weekend programming ‘remains saturated with violence,’ with more than twenty-five acts of violence per hour, as it has done for years” (emphasis mine, p. 146, referencing Gerbner and Signorielli).
It’s a bit unnerving to be reading this while taking the Organizational and Administrative Theory course, in which the roots of this kind of associating with others in groups called “organizations” are explicated. It’s not hard to grasp why there are such strong trends of apathy and pessimism about humanity these days. Even without impending war with Iraq.

As teachers then, we need to be aware of the HUGE socializing influence of the media &emdash; both in terms of ADVERTISING and CONTENT, not only upon those whom we teach, but also upon ourselves. Careful examination of the assumptions and values underlying the daily taken-for-granted aspects of our culture must occur if we are to minimize the transmission of values with which we inherently disagree.

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